Selling the Experience | A CBC Web/Radio Show On How We Think About Advertisements

While in Vancouver for the Olympics, I had the good fortune of discovering a fantastic radio show on advertising on CBC Radio called The Age of Persuasion, hosted by Terry O'Reilly (left). For any one designing user experience products are working to create other consumer software products, this show offers a captivating look at how we think about new products. There are many great historical examples from the early days of advertising as well as a look into current trends. I can't recommend the show highly enough.


You can find recent episodes here: http://www.cbc.ca/ageofpersuasion/ Give the episode "Season 4: “Being There: Selling Experiences" a listen and tell me if you are not hooked.